GE13: ‘Najib Treats’ or ‘Special A’, anyone?

photo credit: The STAR

PETALING JAYA: Malaysians can now start their day with a box of “Najib Treats” or “Special A”.
The boxes of the “election” cereals come with the likeness of this year's general election front-runners Prime Minister Datuk Seri Najib Tun Razak and Opposition Leader Datuk Seri Anwar Ibrahim.
The boxes were designed by boutique advertising agency BW Creatives, with taglines mirroring that of standard breakfast cereal packaging, but with an election twist.
On “Najib Treats”, the box reads “Breakfast of Champions: Promises in Every Bite” parodying the Prime Minister's classic catchphrase of Janji Ditepati while “Special A” plays on Anwar's call for reforms with the tagline: “The Alternate Breakfast of Choice: Every Bowl Reforms Your Tastebuds!”.
There are 1,000 boxes of each kind available. BW Creatives co-founder Lee Tze Vern, 30, said inspiration for the cereal boxes came from watching the 2008 US presidential elections.
“The Americans are very passionate when it comes to elections. With caricatures, TV spoofs, cartoons and celebrity endorsements, they know how to make fun of a serious situation.
“We shelved the idea until now and are doing this to get young ones interested in the elections because, generally, younger people do not really care about it,” said Lee.
The cereal boxes can be bought online via eBay and PayPal at RM20, including shipping fees.
Half of the proceeds will be given to a charity.
For more information, visit https://www.facebook.com/electioncereals.